Content strategy refers to the planning, development, and management of content, written or in other media. wikipedia.org

"Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often used than large samples." wikipedia.org

Product design is the process of creating a new product to be sold by a business to its customers. wikipedia.org

A subset of the field of commerce, business development comprises a number of techniques and responsibilities which aim at: wikipedia.org

Design thinking refers to creative strategies designers utilize during the process of designing. wikipedia.org

User-centered design (UCD) or user-driven development (UDD) is a framework of processes (not restricted to interfaces or technologies) in which the needs, wants, and limitations of end users of a product, service or process are given extensive attention at each stage of the design process. wikipedia.org

A consultant is a professional who provides professional or expert advice in a particular area such as management, accountancy, law, or any of many other specialized fields. wikipedia.org

User experience design (UXD or UED) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. wikipedia.org

Conceptual design is a type of art which gives precedence to hypothetical function, it is the creation and exploration of new ideas. wikipedia.org