Social media marketing refers to the process of gaining traffic or attention through social media sites. wikipedia.org

Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. wikipedia.org

Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. wikipedia.org

React is an open-source JavaScript library for creating user interfaces that aims to address challenges encountered in developing single-page applications. wikipedia.org

JavaScript is a prototype-based scripting language that is dynamic, weakly typed and has first-class functions. It is a multi-paradigm language, supporting object-oriented, imperative, and functional programming styles. wikipedia.org

React Native is an open source framework to build native apps using Javascript and React. wikipedia.org

"Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software." wikipedia.org

Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. wikipedia.org