"Marketo is a Marketing Automation solution encompassing B2B marketing & lead management, Email & campaign management, Personalization across channels and marketing Budget & calendar Plan." wikipedia.org

Google AdWords is Google's main advertising product and main source of revenue. wikipedia.org

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. wikipedia.org

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org

Email marketing is directly marketing a commercial message to a group of people using electronic mail email. wikipedia.org

Professional writing involves the use of clear language to convey information in a way that is easily understood by the intended audience. Individuals who can use language well may be employed as full-time professional writers in a variety of communications-related occupations, such as wikipedia.org

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. wikipedia.org

Social media marketing refers to the process of gaining traffic or attention through social media sites. wikipedia.org