Emmanuelle P.

Founder and Consultant at TIME TO BE ([login to view URL]) A 15 year-practice in market research, opinion studies and consulting in marketing strategy, in France and abroad Methods : Qualitative studies (individual interviews, focus groups, on-line focus groups) Quantitative studies (telephone, on-line, face to face) Market research scope : strategic marketing, customer marketing and product marketing : - Identify new markets, or a market potential (in volume and in value) to launch new products - Assess customer satisfaction, measure image and reputation of an organization / brand - Analyze the environment of a company, and its competitors (benchmark ) - Comprehend customer or prospect practices, behaviors, and expectations - Understand reasons of customer attrition, develop a customer loyalty strategy - Identify communication levers, pre and post-tests - Study of a product’s marketing mix (concept / price tests, packaging, distribution), etc.