An SEO audit is an assessment to determine whether or not adjustments need to be made to a site from SEO perspective.

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org

A blog is a personal journal published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order so the most recent post appears first. wikipedia.org

Professional writing involves the use of clear language to convey information in a way that is easily understood by the intended audience. Individuals who can use language well may be employed as full-time professional writers in a variety of communications-related occupations, such as wikipedia.org

The Windows Installer XML (WiX, pronounced "wicks"), is a free software toolset that builds Windows Installer (MSI) packages from an XML document. It supports a command-line environment that developers may integrate into their build processes to build MSI and MSM setup packages. wikipedia.org

Squarespace is a web publishing (blogging/content management) company that sells a software publishing platform and file server service to individuals and businesses, providing them the tools and assistance to create and maintain well-designed websites. wikipedia.org

An article is a written work published in a print or electronic medium. It may be for the purpose of propagating the news, research results, academic analysis or debate. wikipedia.org

Copywriting is the use of words and ideas to promote a person, business, opinion or idea. wikipedia.org