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Melissa W.
San Diego, CA
100% Job Success
Top Rated

Fractional CMO | Data-Driven Growth Marketer

Hi, I'm Melissa. I have extensive experience developing and executing marketing strategy to launch products, increase customer adoption, and drive revenue growth. I have worked with organizations to engage, convert and retain customers within technology, fintech, martech, B2B, SaaS, retail, ecommerce, food & beverage, social venture capital, business membership, and non-profit industries. I am recognized for identifying growth opportunities, creating quality, data-driven marketing strategies, and executing killer cross-channel marketing initiatives. I have experience implementing key processes and systems in diverse, dynamic environments, and improving the customer experience during acquisition and onboarding to dramatically improve engagement, conversion and retention leading to increased revenue growth. As a senior marketing executive with over 12 years of experience, I have established myself as a skillful, big-picture thinker who possesses exceptional skills in marketing strategy, communications, media development, and team leadership. My entrepreneurial drive and systematic approach to business planning and execution have enabled me to create value for both B2C and B2B clients. I enjoy providing effective communication, characterized by poise, confidence, and articulation, which has helped me to build strong relationships with stakeholders, clients, and colleagues around the world. Please connect with me to discover what we might have in common or how I can provide positive results for your business.
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Skills

  • Marketing Audit
  • Marketing Analytics
  • Paid Media
  • Search Engine Marketing
  • Social Media Advertising
  • HubSpot
  • WordPress
  • Marketing Consulting
  • Google Merchant Center
  • User Experience Strategy
  • Communication Strategy
  • Moz
  • Analytics

Testimonials

Endorsements from past clients

"We have been working with Melissa for years and have had a wonderful experience. We would highly recommend working with her for your next digital marketing project."

Lynne A. | Founder and CEO
Marketing Strategy Jul 2023

Verified

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