Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. wikipedia.org

A data entry clerk, sometimes called a typist, is a member of staff employed to type data into a database using a keyboard. The keyboards used can often have specialist keys and multiple colours to help them in the task and speed up the work. wikipedia.org

Microsoft Excel is a proprietary commercial spreadsheet application written and distributed by Microsoft for Microsoft Windows and Mac OS X. It features calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications. wikipedia.org

Data cleansing, data cleaning or data scrubbing is the process of detecting and correcting (or removing) corrupt or inaccurate records from a record set, table, or database. wikipedia.org

Email marketing is directly marketing a commercial message to a group of people using electronic mail email. wikipedia.org

Data extraction is the act or process of retrieving data out of (usually unstructured or poorly structured) data sources for further data processing or data storage (data migration).