Zohra L. Profile

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$150 USD / hour

toronto,

canada

$150 USD / hour

It's currently 9:59 AM here

Joined July 24, 2018

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Zohra L.

@ZohraLadha

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(0 reviews)

0.0

$150 USD / hour

toronto,

canada

$150 USD / hour

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Analytics professional

I have been working as an analytics practitioner for 14 years. I have worked on developing analytical solutions for various business problems for banking, insurance, retail, travel organizations. - Experience in developing predictive models using statistical and ML techniques - Experience in data analysis and insights generation - Experience of working with large and small data sets

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Experience

Fractal Analytics

Dec 2012 - May 2018 (5 years, 5 months)

Lead a team of off-shore data scientists, data engineers, modelers and BI analysts to support the Aeroplan program and its clients in the Americas region. 1. Lead the delivery of Big Data roadmap, AI & ML solutions, Analytical Products design and Business Intelligence across Financial, Travel & Retail domains. 2. Lead and support analytics transformation projects such as AI adoption, new data ingestion, development of new data structures, new processes to drive operational efficiency

HDFC Bank

Mar 2006 - Apr 2012 (6 years, 1 month)

1. Design Customer Life Cycle Management framework for acquisition, activation, value build-up, cross-sell, up - sell, attrition and win-back for different banking products. 2. Develop predictive models to identify marketing targets for different customer life stages 3. Design and implement control strategy to measure the incremental profit earned due to analytical marketing 4. Use data analysis to provides insights for new product design & development, sourcing strategy and contact strategy

Madison Communications

Aug 2004 - Feb 2006 (1 year, 6 months)

1. Use Linear Regression analysis techniques to predict advertising awareness and advertisement decay known as adstock. 2. Determine the presence and the extent of effect of a mother brand’s advertising on the sub-brand or variant brands, and vice-versa using Elasticity Analysis. 3. Calculate program efficiency using Probability Theory. 4. Determine impact of advertising campaigns on sales.