Fernando S. Profile

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$35 USD / hour

bogotá,

colombia

$35 USD / hour

It's currently 1:44 PM here

Joined February 9, 2013

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Fernando S.

@fersalom

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(0 reviews)

0.0

$35 USD / hour

bogotá,

colombia

$35 USD / hour

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Market Research

I have worked in the financial sector mainly in the marketing area as Marketing Director in a financial institution. I was also involved in commercial clients credit analysis at some point. This experience, along with my formal education (MBA) allowed me to have a wider perspective of organizations are key assets in my core activity as it is marketing research.

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Experience

Mercados Inteligentes

Jun 2011 - Jul 2013 (2 years, 1 month)

Business to Consumers and Business to business market research.

Euromonitor International

Apr 2007 - Dec 2012 (5 years, 8 months)

Part of different market research projects covering industries such as retailing, wood, otc pharmaceutical products, packaged food, alcoholic beverages, amongst others.

Financiera Mazdacrédito/Inversora Pichincha

Feb 1997 - Feb 2006 (9 years)

Marketing Department Director for about 7 years. The job included the management of publicity and and advise based on market research of what strategies to implement regarding the market and the sales force. Then as part of my job in the Corporate Credit area my responsibilities included the credit allocation amognst companies as part of a team. Main clients were Mazda and Ford car dealers in Colombia. The job included the assessment of these companies' performance that was followed by advise on how to imp