Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. wikipedia.org

WordPress is a free and open source blogging tool and content management system (CMS) powered by PHP and MySQL. It has many features including a plug-in architecture and a template system. wikipedia.org

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org

A subset of the field of commerce, business development comprises a number of techniques and responsibilities which aim at: wikipedia.org

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

WooCommerce is an open source e-commerce plugin for WordPress that was launched on September 27, 2011. wikipedia.org

Shopify is an e-commerce platform that allows individuals and businesses to create online stores. The Shopify platform includes a content management system that allows users to manage inventory, edit HTML and CSS code, create coupon and discount codes, and accept online payments online with... wikipedia.org

Copywriting is the use of words and ideas to promote a person, business, opinion or idea. wikipedia.org