Pratik B.

Directed more than 50 special effects TV commercials for leading brand name consumer products in Asiain conjunction with international and local advertising agencies. Significantly increased sales and strengthened brand positioning and awareness on many campaigns. Researched, wrote and directed over 40 major corporate image, marketing, information and trainingfilms for multinational blue chip companies and government organizations in Asia and the UK. Enhanced the internal creative culture of film production companies that resulted in an increase in new and repeat business. Projects have ranged from quarterly video magazines to internal conference presentations. Developed a creative concept for a brand focused, global corporate image video production after pitching a creative proposal to senior management that won the contract. Beat 3 other tenders. The resulting video is now streamed on the corporate website and has been presented at major air shows worldwide. It is also used by international marketing teams as part of their laptop presentation.