Charlene M. Profile

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$7 USD / hour

mansfield,

united kingdom

$7 USD / hour

It's currently 9:26 AM here

Joined August 27, 2018

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Charlene M.

@kuzimakondo

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(0 reviews)

0.0

$7 USD / hour

mansfield,

united kingdom

$7 USD / hour

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CRM Expert

I am an enthusiastic, self-motivated, analytical and CRM professional looking for freelancing projects to enhance my portfolio. I have experience within Marketing analytics, email marketing, data management, marketing strategy, campaign planning and social media management. I also have experience creating websites on Wordpress and managing blogs.

See all Marketing Specialists in United Kingdom

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Experience

Pentland Brands

Nov 2018 - Present

The CRM Executive role involves managing and maintaining email marketing platform, developing targeted and personalised email communication and segmentation of customer base. Managing BAU email marketing campaigns Reporting on performance of campaign Acquisition and Retention

East Midlands Trains

Dec 2017 - Dec 2018 (1 year)

Drive customer engagement measured by Open & Click-through rates of targeted communications Planning and delivering customer journeys through customer segmentation Create business rules based around data to action personalised communications Perform A/B split tests on metrics Report on segmentation movement, revenue and other traditional email KPI's such as open rates and click thru's Managing 3rd party suppliers and leveraging CRM systems Aiding with GDPR compliance projects

Jewson Ltd

Sep 2015 - Dec 2017 (2 years, 3 months)

Producing and presenting monthly KPI Marketing Report to senior management and team Campaign selection, analysis, projection and competitor research Loyalty program reporting to senior management – customer performance, segmentation and behaviour, trends, redemptions, product deals and digital journey mapping Dashboard management. Using a data exploration, analysis and marketing data mining software called FastStats to manage customer information

Education

Business Management and Economics

University of Nottingham - Nottingham University Business School,

United Kingdom

2011 - 2014

(3 years)

Qualifications

Coventry University

2017

Strategic Marketing- The importance of all stages within the marketing planning process to enable the achievement of strategic marketing objectives. Mastering Metrics- An understanding of key marketing metrics and measurement techniques you can use to identify and interpret insights, to support informed strategic decisions. Digital Strategy - How organisations can develop and implement a digital marketing strategy and build these capabilities into the overall strategic plan.