Anand K.

I craft original content that is engaging, clear, well-structured, concise and error-free. To do so, I use my 25+ years of experience in management consulting, marketing and marketing communications. And of course, my native proficiency in English and a flair for writing. From the client's perspective, what's perhaps most valuable is my ability to anticipate the needs and expectations of the target audience. An engineer-MBA, I grasp technical complexities as well as business perspectives. For unfamiliar topics, I draw upon my secondary research skills to become aware. I am thus good at understanding the context in which content is needed; this enables superior customization. Having worked in India, the UK and the USA, I have developed a global outlook and appreciate cultural differences and nuances in language/idiom. Although new here, I have been a freelancer since 2011. I look forward to working with you.