A digital strategy is a form of strategic management and a business answer or response to a digital question, often best addressed as part of an overall business strategy. wikipedia.org

Google Search (or Google Web Search) is a web search engine owned by Google Inc. Google Search is the most-used search engine on the World Wide Web, receiving several hundred million queries each day through its various services. wikipedia.org

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. wikipedia.org

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. wikipedia.org

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups. wikipedia.org

Google AdWords is Google's main advertising product and main source of revenue. wikipedia.org

Fraud analysis is the process of extracting data, using audit analytics, and sampling data sets for patterns or irregularities in transactions that could indicate a fraud. A fraud is an intentional deception made for personal gain or to damage another individual. wikipedia.org

Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use. wikipedia.org