Yuezhen B.

Internet marketing is a component of e-commerce. It is also called online marketing. It can include such parts as Internet integration, information management, PR, customer service and sales. E-commerce and Internet marketing have become popular with the expansion of Internet access and are an integral part of any normal marketing campaign. The segment of Internet marketing and advertising is growing both in the consumer sector, as evidenced by the appearance every day of all new online stores, and the B2B market. The main advantages of Internet marketing are interactivity, the possibility of the most accurate targeting, the possibility of post-click analysis, which leads to the maximum increase in such indicators as the conversion of the site and the ROI of Internet advertising. Internet marketing includes such elements of the system as: