Google AdWords is Google's main advertising product and main source of revenue. wikipedia.org

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. wikipedia.org

Social media marketing refers to the process of gaining traffic or attention through social media sites. wikipedia.org

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. wikipedia.org

Professional writing involves the use of clear language to convey information in a way that is easily understood by the intended audience. Individuals who can use language well may be employed as full-time professional writers in a variety of communications-related occupations, such as wikipedia.org

Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. wikipedia.org

"A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals." wikipedia.org

Internet marketing, also known as web marketing, online marketing, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. iMarketing is used as an abbreviated form for Internet Marketing. wikipedia.org

Email marketing is directly marketing a commercial message to a group of people using electronic mail email. wikipedia.org

Copywriting is the use of words and ideas to promote a person, business, opinion or idea. wikipedia.org

An SEO audit is an assessment to determine whether or not adjustments need to be made to a site from SEO perspective.