The planning, executing, tracking and analysis of direct marketing campaign. wikipedia.org

Retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. wikipedia.org

Social media marketing refers to the process of gaining traffic or attention through social media sites. wikipedia.org

YouTube is a video-sharing website on which users can upload, view and share videos. wikipedia.org

Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. wikipedia.org

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. wikipedia.org

Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. wikipedia.org