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$75 USD / hour
Flag of BRAZIL
sao paulo, brazil
$75 USD / hour
It's currently 4:55 PM here
Joined October 25, 2017
0 Recommendations

Otavio K.

@oakiel

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$75 USD / hour
Flag of BRAZIL
sao paulo, brazil
$75 USD / hour
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Especialista em Geração de Leads

I’m a marketing professional with 10+ years of experience dealing with marketing challenges in medium and Fortune 500 companies (Walt Disney, Telefonica and Oracle | Responsys). With my educational and professional background in Digital and Offline Marketing, I’m able to employ concepts and apply them to a measurable, relevant and actionable strategy. I excel at helping brands to develop their own marketing strategy and communicate effectively to customer groups. Having succeeded at identifying client’s needs and objectives, I developed such strengths as: - Employ concepts of LifeCycle Marketing and Inbound Marketing; - Forecasting new trends; - Deep knowledge of Digital Marketing Strategy Framework; - Monitor results using analytics and creating actionable KPIs; - Identifying new markets; - Translating strategy into implementation.

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Experience

Digital Sales & Business Development Partner

Webscout | Digital Marketing Performance Boutique
Jun 2013 - Jul 2016 (3 years, 1 month)
Main achievements: - Partnered with key software providers; - Mapped key decision makers for lead qualification strategies; - Established business relationships to ensure clients’ needs and requirements are met; - Ensured that all activities are aligned with sales and marketing areas; - Developed CRM and life cycle strategies; - Coordinate efforts between clients and service provider

Head of Marketing

Madrugão Suplementos | The largest Supplement & Vitamin Ecommerce in Brazil
Aug 2015 - Jun 2016 (10 months, 1 day)
Major achievements: - Headed all marketing initiatives including, Google Adwords, Facebook Ads, Affiliates Marketing, Remarketing Networks and TV ads; - Orchestrated all email marketing and CRM strategies; - Administered promotional activities during the two major fitness trade shows in Brazil: Expo Nutrition sector (SP - 45.000 visitors) and Arnold (RJ - 80.000 visitors); - Attained an increase of 25% in ROI and 60% in revenue per email during the first quarter.

Customer Success Manager

Oracle | Responsys Brazil
Nov 2013 - Sep 2014 (10 months, 1 day)
As a Client Success Manager, my responsibilities included: - Diagnose clients´ business challenges, to shape solutions that drive their strategic initiatives - Keep them educated and informed in the ways that current and future Responsys products can enhance their digital marketing strategies. - Consult and negotiate with customer managers, directors and executives to understand objectives and feasibility of requests.

Education

Certificate in Digital Media Marketing

New York University - Leonard N. Stern School of Business, United States 2013
(Less than a year)

Bachelor of Business Administration BBA

Escola Superior de Propaganda e Marketing, Brazil 2003 - 2007
(4 years)

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