Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. wikipedia.org

Google AdWords is Google's main advertising product and main source of revenue. wikipedia.org

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. wikipedia.org

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. wikipedia.org

Google Search (or Google Web Search) is a web search engine owned by Google Inc. Google Search is the most-used search engine on the World Wide Web, receiving several hundred million queries each day through its various services. wikipedia.org

Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. wikipedia.org

Internet marketing, also known as web marketing, online marketing, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. iMarketing is used as an abbreviated form for Internet Marketing. wikipedia.org

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. wikipedia.org

Reputation management is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. wikipedia.org

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. wikipedia.org