Cian M.

I am a Google Certified professional in AdWords and Analytics. I have experience in developing tailored SEM plans for prestigious clients and working to deliver on KPIs through strong industry knowledge of best practices and an unrivaled work ethic. I have an excellent understanding of the strengths (and weaknesses) of PPC and how it can be most effectively used to drive conversions, without unnecessary budget wastage. This includes the use of custom ad group theming and layered bidding to run tight campaigns with high-quality scores and low CPCs. This allows my clients to have an advantage over competitors. My Knowledge of how SEO can be used in conjunction with paid search has proven invaluable to clients as it allows businesses to optimize their conversions from the relevant traffic delivered through PPC. When this is combined with the strict implementation of tagging, it allows me to provide my clients with top-drawer reporting so there can be a clear picture of ROI & Results.