"Marketo is a Marketing Automation solution encompassing B2B marketing & lead management, Email & campaign management, Personalization across channels and marketing Budget & calendar Plan." wikipedia.org

"Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software." wikipedia.org

Email marketing is directly marketing a commercial message to a group of people using electronic mail email. wikipedia.org

Salesforce.com's Platform-as-a-Service (PaaS) product is known as the Force.com platform. The platform allows external developers to create add-on applications that integrate into the main salesforce.com application and are hosted on salesforce.com's infrastructure.

PSD to HTML conversion is the process of converting a PSD (Photoshop document) template to functional HTML web page.

a standardized non-executable file type used by computer software as a pre-formatted example on which to base other files, especially documents.

Email marketing is directly marketing a commercial message to a group of people using electronic mail email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit wikipedia.org

A landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. wikipedia.org

Infusionsoft is a marketing automation tool for small businesses.