Upwork home
Sign up
Secondary
Stephen W.
Austin, TX
100% Job Success

PPC And SEM Expert ~ Google Ads Partner (Certified)

There is no getting around Google They practically own the Internet -- I can help Get more customers for less on Google Ads -- Specializing in: Leads for Service Cos. // Home Service Cos. // Real Estate Buyers & Agents // Boating & Marine Boating and Marine Marketing Subspecialty INTRODUCTION ============= I build and manage high-performing Google Ads campaigns. I focus on client satisfaction and maximizing return on investment. Services include account strategy, new campaigns, keyword research, ad writing, performance monitoring, tag configuration, and conversion optimization. In my career, I've succeeded in a variety of jobs, including Fortune 50 Banking (Chase), Fortune 50 Tech (Dell), Fortune 50 Aerospace (Boeing), and small business founder/owner (digital marketing, boating excursion company). Following my dad's example as an entrepreneur, I started my first business in the mid-90s. I focus on helping small and medium businesses grow and thrive through digital marketing. I enjoy meeting new clients and understanding their unique advertising needs and problems. I have experience with various clients advertising on Google Ads, including e-commerce, construction, real estate, lawyers, hospitals, doctors, funded startups, SaaS, tour operators, hospitality/B&Bs, nonprofits, and more. “5.00 Stars Feb 2020 - Apr 2020 “Steve is great to work with. He is very skilled in PPC management and does a great job communicating his strategy to his clients.” WHAT TO EXPECT ================ We’ll fill out a thorough but straightforward planning document to outline your requirements and pain points. This becomes our guide to building a high-performing account and pinpoints ways to save money and get you more conversions. For clients who currently run Google Ads, I'll do a 100-point account audit and deliver the results in a clear action plan (spreadsheet). I offer a 100% satisfaction guarantee, money back if you don’t love it. You always own and keep administrative access to your account. MY EXPERTISE =================== ***Conversion Tag Repair or Setup*** ***CallRail Integration w/ Google Ads*** SEM / Search Engine Marketing Google Ads Pay Per Click (PPC) Data Studio Reporting, Especially for Google Ads Digital Marketing Display Advertising PPC Campaign Setup & Management Audits Copywriting Competitive Analysis Ad Budgeting Tracking & Analytics A/B Testing Audience Targeting Campaign Optimization Reporting Keyword Research Ad Formats Mobile, Desktop, Display, Text Ads B2B, B2C, Consumer, eCommerce SOLUTIONS AND TECHNOLOGIES I WORK WITH ======================================== SEM: Google Ads, Ads Editor, Bing, Google Shopping, Analytics: Google Analytics Google Tools Google Tag Manager, Google Scripts/Rules Ecomm: Shopify, WooCommerce Platforms: WordPress, Shopify, Zapier, IFTTT SEO: I consult on-page optimization, keywords, strategies Landing pages: Unbounce Email: MailChimp Data: Excel, Pivot Tables, Charts Account Reporting: Swydo, Wordstream, Google Data Studio Competitive Analysis: SpyFu, Keyword Spy, MOZ Telecom: Callrail, Phone Wagon CERTIFICATIONS ============ Google Ads Certified Project Manager College Degree, B.S. Accounting CLIENT TYPES I HAVE WORKED WITH =============================== I have worked on over 75 accounts and many more campaigns. I have managed budgets from $500/mo to $100,000/mo. Areas I’m Experienced In ------------------------------ -Startups (SaaS Security, AI-Enabled Software, SalesForce Consultants) -Local Services: roofing, home remodeling, plumbing, HVAC, kids camp -Health Care: doctors, hospitals, plastic surgeons -Legal: DUI lawyers, Personal Injury, family law -Professionals: structural engineer -Entertainment: boating/sailing excursions -Boat Advertising, Marinas, Boat Sales, Sailboat Sales, Boating Business Lead Generation ---------------------- -Banking/Lenders -Apartment locators -Real estate home buyers/investors -Discount Real Estate Brokers -Solar energy provider -College Testing Service -Home Energy Auditing Service -Large local tree service company, west coast USA -Home remodeler (doors, windows, roofing, siding, landscape lighting) -Furniture Supplier (home and commercial/office) -Industrial wiring supplier -Premium high tech golfing lesson shop -A university in the midwest -Lawyers Ecommerce --------------------- -Home improvement store (a well known, nationwide brand) -Online music lessons subscriptions -Men’s fashion brands (Jeans, shirts, accessories) -Fuel additive for high-end applications ($400/gal.) -In-Person business training courses (sold online) -CPG/health and beauty products -Premium running Shoe (European) -Healthy lifestyle products/water bottles -Home exterior cleaning solution Pro Bono (Google Ad Grants) --------------- Volunteer work on a Google Ad Grant account for a women-and-children focused non-profit --- Contact me today to get started on improving your Google Ads results.
Stephen W. has more jobs. Create an account to review them

Skills

  • Google My Business
  • Search Engine Marketing
  • Google Display Network
  • Tag Manager Setup
  • Looker Studio

Browse similar freelancers