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saint catharines, canada
It's currently 12:18 AM here
Joined March 3, 2017
1 Recommendation
Tracey S.
@TraceySand
2.7
2.7
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saint catharines, canada
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Jobs Completed
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On Budget
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On Time
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Repeat Hire Rate
Do you need perfectly crafted content? I can help!
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Portfolio
Portfolio
List of Published Articles (Updated Dec 2017)
The 5 Marketing Metrics that Calculate Customer Acquisition
What's A Talon Cusp And How Is It Treated?
N-Dimensional Authentication Takes Behavioral Biometrics to
Building a Marketing Technology Stack for Your Demand Genera
Beating the Blues – How Stress Can Affect Oral Health
List of Published Articles (Updated Dec 2017)
The 5 Marketing Metrics that Calculate Customer Acquisition
What's A Talon Cusp And How Is It Treated?
N-Dimensional Authentication Takes Behavioral Biometrics to
Building a Marketing Technology Stack for Your Demand Genera
Beating the Blues – How Stress Can Affect Oral Health
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$180.00 SGD
Copywriting
Editing
Ghostwriting
Article Writing
Content Writing
R
•
$95.00 USD
Proofreading
Ghostwriting
Article Writing
Research Writing
Content Writing
•
Experience
CEO and Content Specialist
Feb 2011 - Present
Keyword research, writing, editing and production of content optimized for SEO best practices. Includes materials for websites, business blogs, press releases, articles and social media profiles.
Executive Director (Non-Profit)
Dec 2008 - Jan 2011 (2 years, 1 month)
Managed a budget of $3.5m and team of 40+ staff and volunteers to produce annual 10-days arts festival and parade. Developed two-year strategic direction in collaboration with Board of Directors.
Revitalized brand, updated technological tools, developed marketing collateral to secure $10M in publicity. Managed relationships with international organizations, awarded 2009's Best Festival in Canada Star Award. Secured rights to host World Pride in Toronto in 2014 with a budget of $10M.
Editor in Chief
Jul 2005 - Nov 2008 (3 years, 4 months)
Managed editorial department with 4 journalists, 8 contributors, 15 guest columnists and a web developer to produce international real estate and lifestyle news portal. Increased traffic from 50K to 300k unique monthly visitors, drove improvements in content, designs and strategic direction. Improved editorial policy, expanding portal to include lifestyle and homeowner sections, increased advertising revenue, article syndication with other large news sites.
Education
Bachelors Degree
(15 years)
Public Relations Diploma
(Less than a year)
Qualifications
Business Management
York University, Toronto Canada
2012
Two-year business management specialist program, included marketing, corporate social responsibility, project management.
Publications
The Big Debate: Evergreen vs. Current Content?
MediaWorld Global - Own Blog
Some content types lend themselves better to evergreen format, while others just can’t work without a timeline. Blogging by its nature needs to be current, for example, much like news reports, press releases and social media. Informative articles, however, can be considered evergreen if they are written correctly.
Read more at: http://www.mediaworldglobal.com/2017/10/big-debate-evergreen-vs-current-content/
Residential Roofing 101 - Installation, Replacement and Repair
Amazon Kindle Books
Installing a roof is one of the most critical aspects of building a home. This eBook strives to provide homeowners with comprehensive information to help them choose a roof. This eBook gives details of commonly-used roof styles and materials, benefits and disadvantages, and methods of installation.
Read more at: https://www.amazon.com/Residential-Roofing-101-Installation-Replacement-ebook/dp/B008DYJ2W2/ref=sr_1_1?ie=UTF8&qid=1511752851&sr=8-1&keywords=roofing+101
Training Talk: Teach Your Dog to be Free and Happy through Training
AvoDerm Natural Blog
A trained dog is a happy dog," as the saying goes. 1 Well-trained dogs are a joy to have around, and are welcome almost anywhere because they know how to behave around people and other dogs.
Read more at: https://www.avodermnatural.com/blog/training-talk-teach-your-dog-to-be-free-and-happy-through-training
Prophylactic Antibiotics: Who Is A Candidate For Premedication?
Colgate Oral Care Center
Bacterial infections are unpleasant to deal with at any time, and they can wreak havoc on your health and your immune system. For patients who are predisposed to contracting infections after a dental procedure, dentists may prescribe prophylactic antibiotics (also known as premedication) ahead of the procedure.
Read more at: http://www.colgate.com/en/us/oc/oral-health/basics/dental-visits/article/prophylactic-antibiotics-who-is-a-candidate-for-premedication-0517
Eight Easy Tips: How to Save on Small Business Banking Costs
RBC Bank - Small Business Blog
When you're starting out as a small business owner, banking charges might be the furthest thing from your mind—until they start to add up! Get ahead of the game with these cost-saving tips before you even open your business bank account.
Read more at: https://discover.rbcroyalbank.com/8-easy-tips-how-to-save-on-small-business-banking-costs/
Build a Healthier Body and Bank Balance in 2017
RBC Bank - Life and Money Blog
It’s been almost two months since you made that new year’s resolution to follow a healthier lifestyle. How is it working out so far? Do you find yourself buying food you swore off, not exercising enough and wondering how to pay down your debt from the holidays?
Read more at: https://discover.rbcroyalbank.com/build-a-healthier-body-and-bank-balance-in-2017/
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