Joseph T. Profile

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$45 USD / hour

lakewood,

united states

$45 USD / hour

It's currently 9:14 AM here

Joined February 26, 2019

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Joseph T.

@tenhagenjoe

0.0

(0 reviews)

0.0

$45 USD / hour

lakewood,

united states

$45 USD / hour

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Repeat Hire Rate

Branding Strategies + 360-degree Communications

Thanks for visiting my profile. I would like the opportunity to earn your trust by understand your business needs and producing high-quality multi-channel communication tools. With 25 + years of experience and a degree in Marketing, I help companies create a brand experience through email campaigns with compelling personalized content, editorials, print & on-line ads, interactive PowerPoint decks, videos, and other sales tools. In my career, I’ve conducted client & market research, refined companies positioning, and wrote strategic plans. Company experience includes: Avery Dennison, Rockwell Automation, Fleming Packaging, Nosco, CCL Industries, and Ruthman Company.

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Contact Joseph T. about your job

Portfolio

4796908

Nosco was the first to launch Digital Print Production to the Pharmaceutical Industry. This was an opportunity to expand their reach and credibility. We decided to perfect the technology with H-P and make it a Strategic Initiative I lead in Marketing. Simply put, instead of high-volume flexo and offset printing, digital offered lower cost for short runs and supply chain benefits.

We prepared a full marketing mix including email marketing with videos, an eBook, trade magazine articles, education events, and trade shows. I created printed and banner ads to lay the groundwork for new technology. Major prospects could also remotely print test labels.

We positioned the technology as an 'evolution' rather than disruptive, important since the Pharmaceutical Industry's adversity to change. Goals: (1) Evolution only, (2) Major Supply Chain Benefits. The launch gained $10M with new customers.

This link takes you to a folder with launch examples: https://www.dropbox.com/sh/mhzuvxq9v1n

Digital Label Printing Launch

4796852

News Release Example - Multi-Company Team Announcement

4796837

Website Design and Development

4796794

I consider myself advanced in Interactive PowerPoint and Apple Keynote design and production. Decks were designed for tablets.

Here are included examples, and Dropbox Links:
1. Interactive slide deck for a company with several brands and products including videos. The deck is nearly 200 slides and designed to enable the presenter to move anywhere in the deck from anywhere within a few clicks. Also attached is a PDF of "How to Use the Deck."

Interactive Slide Deck:
https://www.dropbox.com/s/2jxim7u42ufspb5/Ruthman_Profile_Rev01_19.pptx?dl=0

How to Use the Slide Deck:
https://www.dropbox.com/s/tm1aigs2jfubcu4/HowToUse-Ruthman_Profile_Rev03_18.pdf?dl=0

2. Simple Capability Slide Deck
https://www.dropbox.com/s/pqafzg0ritp9fy8/Specialty%20Overview%2020mar2015.key?dl=0

3. Company Report-Out (from research created as a guide in a meeting to disseminate the research results paper):
https://www.dropbox.com/s/7obvw5t3bvtvr1k/RuthmanUpdateMay26_2017.pptx?dl=0

PowerPoint Slide Deck Examples

This simple diagram shows how I helped one company define and execute how to cohesively launch new products. The company is great at developing new custom 1:1 customer solutions but weak at getting the word out, resulting in few follow-on sales. The process has been successful.

New Product Launch Strategy

4796729

Market, Customer, Supplier and Employee Research

4796908

Digital Label Printing Launch

4796852

News Release Example - Multi-Company Team Announcement

4796837

Website Design and Development

4796794

PowerPoint Slide Deck Examples

New Product Launch Strategy

4796729

Market, Customer, Supplier and Employee Research

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Experience

Freelance Marketing

Oct 2016 - Present

Helping companies create a brand experience based on market positioning, competitive advantage and core messaging. Working with clients to define and grow strategic target market sales through multi-channel marketing. This includes on-line marketing leveraging the latest technologies and compelling content, editorial credibility, digital print, and other media to create a 360-degree brand experience.

CCL Industries, Healthcare Packaging Division

Jun 2014 - Oct 2016 (2 years, 4 months)

Served twelve facilities in North America. Repositioned the Division to focus on problem solving with packaging solutions. Launched digital label and folding carton printing focused on supply chain benefits. Held customer events and managed trade shows and participated in conferences.

Nosco

Jan 2007 - Jun 2011 (4 years, 5 months)

• Created brand promise and corporate branding value proposition. • Grew market share from 19% to 23% • Qualiﬁed 90 prospects from more than 300 target leads, resulting in 20 new clients • Established a 360-degree marketing engine that includes: tradeshows, workshops, loyalty and marketing automation initiatives (leveraging Marketo), educational workshops, print and web advertising, an interactive web site, and signiﬁcant editorial presence. • Led the “California Express Solution Team”