Patrizia B.

I am a performance marketer with over 7 years of experience. I am a consultant in the paid digital space, including SEM, Paid Social, and Display/Programmatic. I am fluent in Italian, English, German, and Spanish. I have been managing performance campaigns across a range of clients, providing strategy, budgeting, analysis, optimization, tracking implementation, and reporting of campaigns across some of Europe and Australia's most well-known brands. Skills: • Performance/Acquisition and Branding Campaigns • Paid search (AdWords, Bing) Text, Mobile, APP Installs, PLAs • Display & Programmatic (Mediamath, AppNexus, DV360, GDN) • Native Advertising (Taboola, Outbrain) • Media trading and media buying • Social Media Advertising (FB, Linkedin) • Audio and video campaigns Spotify campaigns (programmatic and direct buying) • Video campaigns (Youtube & programmatic buying) • Mobile Advertising & app installs • Tracking implementation (GA, GTM) LAL, Retargeting • B2B / Lead generation