Catherine B. Profile

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$85 USD / hour

brighton,

united states

$85 USD / hour

It's currently 8:45 PM here

Joined March 30, 2017

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Catherine B.

@cathybuena

0.0

(0 reviews)

0.0

$85 USD / hour

brighton,

united states

$85 USD / hour

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Surveys | Web & Social Analytics | Data Viz

A digital research analyst with 15+ years combined experience in social media analysis, web analytics, survey research and extensive digital marketing and advertising background. Specializes in architecting custom research solutions and visualizing massive amounts of data to tell a compelling story. Authored a listening study for a Fortune 100 consumer packaged goods company that fueled the development of a top selling product Authored a listening study for a non-profit organization that was awarded silver by the International Association for Measurement and Evaluation of Communication WPP Creme de la Creme Winner (Consumer Insight) for conducting an integrated analysis of P&G's Moms Campaign during the Vancouver Olympics Developed an award winning idea for an innovative research solution that won in a GfK Shark Tank competition Experienced in conference presentations and webinars

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Portfolio

Sample report analysis and presentation design

Sample Pharma/Healthcare Reports

3358077

Sample Corporate Presentations

Report writing, scorecard development, data visualization, data analysis

Sample Campaign Analysis

Sample Data VIzualization

3 year PNL projections for a US-based startup, full automated calculations based on thresholds and assumptions

Sample Business Plan

3329559

Sample Data Analytics Dashboards

Sample Pharma/Healthcare Reports

3358077

Sample Corporate Presentations

Sample Campaign Analysis

Sample Data VIzualization

Sample Business Plan

3329559

Sample Data Analytics Dashboards

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Experience

GfK

Jun 2014 - Oct 2015 (1 year, 4 months)

- Primarily responsible for research design and authoring of digital behavioral tracking and social media listening studies integrated across quantitative and qualitative research solutions (brand tracker, shopper, user experience, ad effectiveness, ethnography, etc.) - Also involved in business development and marketing efforts for the digital market intelligence team, including developing outreach materials, thought leadership pieces, white papers, posters and conference presentations

Visible Technologies

Feb 2008 - May 2014 (6 years, 3 months)

- Worked with unstructured social media data and architected an analytical construct to segment that data - Conducted quantitative as well as metrics-driven qualitative analyses to answer business questions and provide actionable recommendations, and packaged up the analyses via written reports, white papers, client presentations and webinars ***Originally part of WPP/Kantar Media Cymfony prior to Visible Technologies acquiring Cymfony in April 2012.

Arnold Worldwide

Jul 2007 - Jan 2008 (6 months, 1 day)

- Day to day client contact for integrated advertising projects - Assigned specifically to high profile interactive projects that involve flash integration with content management systems and multi-channel brand and tactical campaigns - Standardized the process for analyzing the competitive marketing landscape through a case-centric process aligned with the customer life cycle - Responsible for monthly competitive research and analysis for the web and loyalty channels