Ad S. Profile

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$75 USD / hour

sugar land,

united states

$75 USD / hour

It's currently 4:35 PM here

Joined October 30, 2013

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Ad S.

@anisrini01

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(0 reviews)

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$75 USD / hour

sugar land,

united states

$75 USD / hour

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Market Research, Business Plan and Forecasting professional

I have over 10 years experience in market research (primary and secondary), forming business plans and preparing forecast models. My MBA along with the technical and business skills I have acquired have helped me develop excellent business acumen, good work ethics and very good strategic skills

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Experience

The NPD Group

May 2014 - Apr 2017 (2 years, 11 months)

• Coordinated research requirements specifically related to concept testing and new product forecasting to help the client evaluate growth potential. Product successfully launched in early 2017. • Worked with clients marketing team to establish a pricing strategy for 2017. Recommendations incorporated in client’s business plan. • Conducted market analysis of the trend, competitors and assessment of the brands strengths, weakness, opportunities and threats.

Nielsen

Sep 2008 - Mar 2011 (2 years, 6 months)

• Partnered with client brand teams in developing short term sales targets and annual business plans along with conducting annual assessments. Trained brand managers on utilizing Nielsen forecast data. • Tracked Nielsen data and customer research reports to understand the impact of sales promotion strategies, competitor moves and channel drivers on the client business. • Identified key trends and opportunities in the competitive landscape with potential to impact brand performance.

Convatec

Feb 2008 - May 2008 (3 months, 1 day)

• Coordinated with third party vendors in conducting primary research projects in connection with awareness, service provider usage, sales concept and product launch testing. • Developed and communicated documents on the analysis and results for the marketing team and senior management.