Unconventional and a believer in foresight

For more than 25 years, I have been building strategies for brands that are effective and make a difference. From Global brands to Indian brands, I have worked through the entire gamut of categories. Trucks, Hospitality, FMCG, Durables, Pharmaceuticals, Social, pretty much everything.

What I believe in is that the age of insights is over. If a brand has to succeed, it needs to have foresight. Have an understanding of how the trends are going to evolve. That is what I do. Look beyond the obvious.

Work Terms

Consulting assignments that will require me to spend about 20-30 hours a week. Payment terms would have to be 50% in advance and 50% at the end of the project.