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$100 USD / hour
Flag of UNITED STATES
san francisco, united states
$100 USD / hour
It's currently 9:48 AM here
Joined August 19, 2015
1 Recommendation

Clayton W.

@IdentityLabs

 5.0 (1 review)
3.5
3.5
100%
100%
$100 USD / hour
Flag of UNITED STATES
san francisco, united states
$100 USD / hour
100%
Jobs Completed
100%
On Budget
100%
On Time
N/A
Repeat Hire Rate

Branding, SEO & Project Management - Limited Time

We specialize in branding, SEO & project management. We take a direct approach to dividing project's into achievable chunks and knocking them out. We don't work for peanuts and aren't by far the cheapest choice out there. We build our work flow around: Simple project outlines Reasonable deadlines Intelligent strategy High touch communication Branding Data driven marketing, personal branding, community and social. We are heavy in strategy and execution. Experience in most ad platforms and are experienced growth hackers. Search Engine Optimization Capabilities We are a full service SEO company with thousands of projects under our belt. We do anything from on page optmization to link acquisition. Everything we do is white hat. Project Management We get clogged projects unclogged with agility, technical knowledge and quality. We are highly communicative. **The examples below are just a few of the hundreds of projects we've been honored to be a part of.**
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Portfolio

2146305
Our CEO Clayton Wood was featured in this major publication showing the SEO, off page optmization, link building and publishing ability.
Huffington Post Feature
2146299
We help get this travel brand on the map. The site is multi-functional with lots of destination pages, and auction section and new articles. We helped develop the site, the SEO, the branding, and the content & inbound marketing strategy. We've helped with UX work, blogging, SEO and more.
Major Travel Site Marketing
2146286
We helped do on page optimisation, link building, content strategy and executed a blog strategy for this client. As a leader in the the industry, the site already had a lot of traffic, but was lacking in a few key sections of the site. Specifically on-boarding new paid users in Social Media Marketing lesson, SEO lessons, and brand new Digital Marketers. We helped by developing a keyword, content, and link building strategy that increased their traffic both directly to the site and to guest posts around the web.
Online Marketing Institute
2146243
To test and show the ability to get published and build good backlinks, we reached out to a number of publishers with a pitch for a piece about a compelling story. The story got over 12,000 shares on Facebook, 8,000 retweet and lots of traffic to the links. This effort took 5 hours in total, and we also got paid for the story. (and got a PR 6 link to two websites.) This showed our ability to craft a story line that took the public into it and resonated with a large audience. Here was our strategy. Develop a story for a large publisher. Make it modern and real life to attract a certain audience. Build it around something the publisher would share on social media. use it to promote our personal brands in a natural way. Evergreen content (story still gets shared today If you want good traffic, compelling stories and large publishing audiences we can help. We are selective about who we work with.
Playboy.com Feature Article
2146234
For this site, we wanted to create a good looking site that converts well. You wll notice the focus of all of the points of the site are to interact with the brand. Everything focuses around the call to action, or picking up the phone to see more. Here is the conversion methodology we used for this project. Great design - Focus around the product value. Above the fold - Focus on converting to click without scroll. Perceptual contrast - Color phycology to move the eye focus to the CTA button. Emotional messaging - Creating desire that prompts the user to request more. High value - Background images, copy meant to create large value. The industry us uber competitive, so we used a clean, smooth line of sight to create a seamless experience visually for the user. All the information is within 3 clicks from the home page,. We also used a trip wire strategy that shows the inside of the software to promote a free offer
Identity Labs Website
2146275
Helped promote, key note and drive traffic to the event website and physical event. After not knowing how Los Angeles would react with attendance, we were brought in to help. There had been no previous event for Web Congress in LA, and with the much junior tech reputation, we wanted the response to be major. Here are the things we did to improve attendance: 1. Featured as a key note speaker 2. Promoted topics aligned with LA 3. Helped raffle free passes online 4. Social media marketing 5. Influencer marketing effort Our efforts helped fill the conference at UCLA with the tech people, start ups and marketers. We helped write, market and deliver one of the most attended talks there. Crowd interaction was great, and Web Congress will now make LA a permanent stop on their circuit.
Web Congress Marketing
2146305
Our CEO Clayton Wood was featured in this major publication showing the SEO, off page optmization, link building and publishing ability.
Huffington Post Feature
2146299
We help get this travel brand on the map. The site is multi-functional with lots of destination pages, and auction section and new articles. We helped develop the site, the SEO, the branding, and the content & inbound marketing strategy. We've helped with UX work, blogging, SEO and more.
Major Travel Site Marketing
2146286
We helped do on page optimisation, link building, content strategy and executed a blog strategy for this client. As a leader in the the industry, the site already had a lot of traffic, but was lacking in a few key sections of the site. Specifically on-boarding new paid users in Social Media Marketing lesson, SEO lessons, and brand new Digital Marketers. We helped by developing a keyword, content, and link building strategy that increased their traffic both directly to the site and to guest posts around the web.
Online Marketing Institute
2146243
To test and show the ability to get published and build good backlinks, we reached out to a number of publishers with a pitch for a piece about a compelling story. The story got over 12,000 shares on Facebook, 8,000 retweet and lots of traffic to the links. This effort took 5 hours in total, and we also got paid for the story. (and got a PR 6 link to two websites.) This showed our ability to craft a story line that took the public into it and resonated with a large audience. Here was our strategy. Develop a story for a large publisher. Make it modern and real life to attract a certain audience. Build it around something the publisher would share on social media. use it to promote our personal brands in a natural way. Evergreen content (story still gets shared today If you want good traffic, compelling stories and large publishing audiences we can help. We are selective about who we work with.
Playboy.com Feature Article
2146234
For this site, we wanted to create a good looking site that converts well. You wll notice the focus of all of the points of the site are to interact with the brand. Everything focuses around the call to action, or picking up the phone to see more. Here is the conversion methodology we used for this project. Great design - Focus around the product value. Above the fold - Focus on converting to click without scroll. Perceptual contrast - Color phycology to move the eye focus to the CTA button. Emotional messaging - Creating desire that prompts the user to request more. High value - Background images, copy meant to create large value. The industry us uber competitive, so we used a clean, smooth line of sight to create a seamless experience visually for the user. All the information is within 3 clicks from the home page,. We also used a trip wire strategy that shows the inside of the software to promote a free offer
Identity Labs Website
2146275
Helped promote, key note and drive traffic to the event website and physical event. After not knowing how Los Angeles would react with attendance, we were brought in to help. There had been no previous event for Web Congress in LA, and with the much junior tech reputation, we wanted the response to be major. Here are the things we did to improve attendance: 1. Featured as a key note speaker 2. Promoted topics aligned with LA 3. Helped raffle free passes online 4. Social media marketing 5. Influencer marketing effort Our efforts helped fill the conference at UCLA with the tech people, start ups and marketers. We helped write, market and deliver one of the most attended talks there. Crowd interaction was great, and Web Congress will now make LA a permanent stop on their circuit.
Web Congress Marketing

Reviews

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Showing 1 - 1 out of 1 reviews
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5.0
$554.50 USD
Branding / Storytelling
It was a pleasure to work with Clayton from IdentityLabs. He completed all of the branding work with his expertise, knowledge, and know-how on time and on budget. Furthermore, he provided me with excellent advice for my company's future and his branding work has already begun to show results. I am truly impressed by the branding work that he has completed for us.
Branding
Slogans
Creative Writing
Creative Design
D
Flag of Reinhard S.
@daytonaspeed
•
8 years ago

Experience

CEO

Identity Labs
Jul 2015 - Present
I love pushing boundaries, moving towards branding that brings a real connection between people. I'm an ambassador of the brand and of all things communication. Our products, strategy, coaching and content revolve around breaking the normal message a brand or person typically communicates. Realizing this crosses into media, personal branding, men's topics, travel and more. My job is to make sure our customers get tons more for their money and feel a real relationship to our brand.

Marketing Director

365Outsource.com
Jun 2010 - Jul 2015 (5 years, 1 month)
Working closely with enterprise level & small businesses in SEO in the United States, UK, Australia, Ireland & New Zealand to gain highly recognizable online exposure and boost sales online. On site managed Philippines BPO Web Outsourcing/Offshoring provider specializing in SEO & web outsourcing. Scaling link building, content creation, organic ranking management, SEO consulting, design & development in Asia to fit first world corporate delivery requirements.

Marketing Director

SEOReseller.com
Jun 2010 - Jul 2015 (5 years, 1 month)
Built a fluid work flow for intake, promotion & retention of online marketing campaigns for agency level companies. Promote SEO education & sales training through strategic partnerships with digital marketing firms around the world. Deployed a back end platform that allows SEOs to order, request proposals & monitor active marketing campaigns from one location on the web.

Qualifications

Google AdWords Certified

Google
2013
Google AdWords certified for enterprise level AdWords management. Our professionals can help management, run, write ad copy and analyse any Google AdWords campaign.

Certificate of Completion

JCI in cooperation with SEO-Hacker.com
2015
Participants learned more about cutting edge strategy from the most experienced people in the industry. Completion of this course marks a new milestone in experience and marketing knowledge.

HootSuite Brand Ambassador Asia Pacific Region

HootSuite
2015
The Ambassador program has been the pride and joy of the Hootsuite Community team since early 2010. With the help of 500 Ambassadors, the program has expanded to over 40 countries and has held 270 HootUps all around the world.

Publications

NICE SWIPE: HOW THIS GUY HACKED TINDER

Playboy Magazine
This Playboy Magazine article tells the story of how I used digital marketing strategies to hack Tinder and meet my girlfriend. It takes us through the specific tactics I used, how I approached the conversation and what we did on our first date. This piece got over 7,000 shares on Facebook and was one of Playboy's top pieces of 2015. It's a great example of solid link building to my blog, ClaytonWood.org and really highlights the digital marketing industry in the mainstream media.

8 People With More Social Influence Than Large Travel Brands

Social Media Week
This piece weighs in on all of the rise of influential people in social media, their relationship with brands and how some of the dwarf the influence of large brands. Specifically in the travel industry, these influencers command far-reaching engagement with their audience. This piece features 8 people who've attacked a huge audience and how they did it.

Come With Me: A Stunning Journey Around The World

ClaytonWood.org
This year, I’ve made a rather large change into doing something in my career that I’ve always wanted to do. For 8 years I’ve been an integral part of some organizations that has filled a large stop gap in the digital marketing industry. I’ve mainly worked in Asia and have serviced the gamut of online products and services.

How To Crowdsource and How It Can Help YOU

When In Manila Magazine
Crowdsourcing is one of those ways you can get the information, funding, or other resources you need from a large pool of Internet users. If you find yourself with a great idea, but you’re lacking the people, the tools and the resources to make it happen, this might just be the thing for you.

A Quick Guide To Local SEO In China

TrueLogic Online Solutions, Inc.
I cannot stress this enough – I’ve mentioned it in the previous blogs I’ve written, and I’m mentioning it again for those who are stubborn. You need to create a .CN version of your website, with all text translated to Chinese and the layout optimized for the Chinese target audience.

The Rising Digital Storm: SEO and Online Marketing in the Philippines

SEO Hacker
Overall Economic Growth in 2013 and Beyond The Philippines has been outdoing itself in terms of economic growth. In early 2013, Philippine GDP grew by 7.6%, which went beyond the government’s target of 6-7% for the whole year.

Finding Link Opportunities Using Majestic SEO

Majestic
We’ve put together this guide – a cheat sheet that you can use as reference when trying to figure out how to find viable link opportunities using Majestic SEO. This guide we’ve compiled based on our own experience using the platform.

Clayton Wood On Apple Maps And White Label SEO

People Bulletin
A look into what new products Apple is producing and how they effect the landscape of the organic search results rankings.

Google Updates Results: Small Businesses Suffer

Search Engine Journal
From what I’m seeing in the rankings, there will be more rollbacks to come. For small businesses, this means continuing to update pages with relevant content, gain traction by creating a buzz around the web and in social spaces and you’ll see your organic rankings come back.

Earn A Seat At The Executive Table: How To Measure Soft And Hard Metrics Of SEO

Business 2 Community
Here are the soft and hard SEO metrics for marketing that I define as essential for every SEO to know in order to captures the most value for SEO. These metrics will give an indication of how your company is growing through SEO and different online marketing initiatives.

Making Content Marketing A Part of Your Company Culture

TrueLogic Blog
Marketing is all about communication and content. Brands communicating with their audience is the most effective way to relay and publish ideas, culture and innovation. For the brands that do this consistently, they have an edge over their competition. Learn how to clearly communicate as a brand and make content a part of your corporate culture.

Interview With Clayton Wood on Industry Leading Marketing

Time USA Week
TimeUSAWeek.com interviews Clayton Wood, one of online marketing's industry leaders about the future of marketing, his path to success & his outlook on leadership.

Link Building Today: An Inside Look At How Links Are Still Being Built Successfully

Giant Sparrow
Media Outlet and world news publication featured Clayton in an "i-Knowledge" interview this month. Colleen Waddell spoke with Clayton about how Online Marketing is changing and how Google keeps website's and webmasters relevant and creating quality information on the web.

Major Shifts That I See Happening in SEO - Viva la Revolution!

Moz
If you are an SEO or online marketer, this is important information to know. Below are some major shifts that I see happening on the web and the change it is bringing to the silo approach of SEO.

Integrated campaigns: The future of white label SEO

The Examiner
SEO continues evolving today, and the simple factors that made you dominate search before have now been replaced by a complex web of elements coming from areas outside of SEO. It’s safe to say that white label SEO is headed where the rest of online marketing is going – towards integration.

SEO Is Not Dead

Adobo Magazine
Clayton was featured as a reference in this article based on his key note speech at the 7th annual SEMCON conference in Manila, Philippines. He references up to date ways to create content for visibility and quality link acquisition.

Philippines Cybercrime Law Controversy: Who Does It Protect?

TechInAsia.com
This article gives depth to the ever changing Cybercrime Laws in the Philippines. In this editorial, I explore who really benefits and loses from these recent controversial laws. The Filipino cybercrime laws are yet to be set, and this piece takes a brief look at their current state.

How to get multiple branch or store locations to rank in Google Maps

Smart Insights
An in-depth tutorial to optimizing your business for localized search. Brick and mortar stores have a unique challenge in search results real estate. There are a number of was they can drive traffic using different Google products. This piece explores how to do that on Google Maps, Google Business and organic Google search results pages.

Keeping Up with the Growing Dominance of Mobile

OnExtraPixel Magazine
Recent acquisitions made by Facebook and Google point not just towards mobile, but also towards mobile virtual reality accessible anywhere in the world. The “mobile first” mentality isn’t an option you have anymore – it’s a necessity you need to integrate in your strategy in order to continue reaching your intended audience.

5 Things Every Software Developer Should Know About SEO

SitePoint.com
This piece covers the essentials things that most developers miss when building for the web. Today Google's presence in placing websites in search has forced developers to build for Google as well as the user.

10 Surefire Ways To Get Traffic

SEMRush.com
This piece talks about the dependency on the search engine giant, Google and alternative ways to get relevant traffic to a website without Google. Here we outline 10 practical ways to get traffic, and become a followed thought leader in your expertise.

Designing The Checkout

E-Junkie
In this piece Clayton walks readers through what it means to be 'sticky' in 2014 in an e-commerce environment.

Find Something That Makes You Fulfilled and Do It Big Time

Huffington Post
This is part of the #CareerAdvice series - featuring successful professionals who share their advice to people who would want to take their career to the next level.

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Log in to discuss any details over chat.

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Top Skills

Branding 1
Internet Marketing
Project Management
SEO
Research

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