Melissa W.
Austin, TX
Expert Marketing Automation Consultant & Demand Gen Professional
$125.00/hr
With over 20-years of experience in sales and marketing, I help organizations find and implement the right Marketing Automation solution. Whether a sole proprietor or a Fortune 500 company, my hands-on experience with multiple marketing automation platforms (e.g. Silverpop Engage*, Marketo*, Eloqua, Act-On*, Pardot) enables me to execute an in-depth sales & marketing needs analysis to allow organizations to manage more efficient campaigns and sales lead processing.
Specialties: Marketing Automation, Demand Generation, Marketing Communications Program Management, Email Marketing, Website Evaluation, Event Promotion, Lead Generation, Product Launch, Tradeshow Promotion
* Marketo Certified Expert
* Professional Level Certification on Silverpop Engage
* Certification on Act-On Software
Examples of past projects:
* Marketing Automation Platform Initial Implementations (Marketo, Act-On, Silverpop)
* Marketing Automation Platform / Salesforce Integrations (Marketo, Act-On, Silverpop, Pardot)
* Salesforce Sales Lead Management Strategy and Implementation of Workflow Rules
* Marketo Real-Time Personalization Campaign Management
* Marketo Multiple Workspaces & Lead Partition Strategy and Implementation
* Lead Scoring Strategy and Implementation
* Drip and Trigger-based Nurture Programs
* Webinar & Event Campaigns
* Advanced Segmentation and Targeting
* Dynamic Content (Email / Landing Pages)
* Email & Landing Page Template Design
Work history
Marketo Consulting Expert Needed For On-Going Consulting & Education
5.00
Nov 5, 2020
-
Sep 16, 2021
"We worked with Melissa for a long-term engagement helping us clean up, fix and significantly improve our Marketo automation. She was incredibly knowledgeable and a great resource for our small…
Private earnings
FNT Digital Marketing Development
Oct 14, 2020
-
Jan 31, 2021
No feedback given
Private earnings
Marketo Email Developer
5.00
Apr 28, 2020
-
Jun 8, 2020
"Melissa did such a wonderful job with our transfer of HTML to Marketo. We have a large library and she created multiple templates and emails for us in Marketo. She…
Private earnings
Need support with Act-On marketing automation set-up
Dec 28, 2017
-
May 15, 2020
No feedback given
Private earnings
Marketo Landing Page Migration and Config - Upwork enterprise client
Mar 21, 2018
-
May 15, 2020
No feedback given
Private earnings
Marketo / Salesforce Integration
5.00
Apr 27, 2018
-
Sep 17, 2018
"Excellent Marketo - Salesforce Integration skills."
Private earnings
Marketo Email Template
Jan 10, 2024
-
Present
Job in progress
Private earnings
Pardot Setup and Implementation
Jun 7, 2021
-
Present
Job in progress
Private earnings
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