WordPress is a free and open source blogging tool and content management system (CMS) powered by PHP and MySQL. It has many features including a plug-in architecture and a template system. wikipedia.org

A blog is a personal journal published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order so the most recent post appears first. wikipedia.org

Social media marketing refers to the process of gaining traffic or attention through social media sites. wikipedia.org

Professional writing involves the use of clear language to convey information in a way that is easily understood by the intended audience. Individuals who can use language well may be employed as full-time professional writers in a variety of communications-related occupations, such as wikipedia.org

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org

Copywriting is the use of words and ideas to promote a person, business, opinion or idea. wikipedia.org

A blog (a truncation of the expression web log) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). wikipedia.org

Email marketing is directly marketing a commercial message to a group of people using electronic mail email. wikipedia.org

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. wikipedia.org