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collegeville, united states
It's currently 11:32 PM here
Joined June 30, 2014
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Sally D.
@SWDuda
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collegeville, united states
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Certified Marketo Expert
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Experience
Digital Marketing Operations Manager
Jan 2017 - Present
Lead, refine and operate the marketing automation system in support of the overall marketing strategy for McKesson Health Solutions. Execute digital marketing programs including email blasts and webinars. Analyze and optimize the performance of programs, campaigns, emails, landing pages, etc. using Marketo.
CRM & Marketing Automation Manager
Mar 2016 - Present
Responsible for electronic demand generation, social media marketing, and management of the CRM system.
Director, Marketing Operations
Dec 2015 - Mar 2016 (3 months, 1 day)
Build and execute lead generation programs using SEO, email, PPC, social media and content (original & curated) that drive results. Help manage the marketing budget and prioritize spending to maximize qualified leads. Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities.
Education
BA, Sociology
(3 years)
Qualifications
Product Management Certification
Pragmatic Marketing
2009
Product management certification in Pragmatic Marketing Framework which is the deFacto standard for strategic product management worldwide.
Inbound Marketing
HubSpot
2015
Certified in Inbound Marketing Methodology
Marketo Certified Expert
Marketo
2015
The Marketo Certified Expert should have significant experience working as a Marketo Lead Management practitioner. The ideal candidate will also have a general understanding of the current features and functionality of the Marketo Lead Management solution. He or she should be able to design marketing assets, manage marketing programs, and use reporting in support of a total marketing operations solution.
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