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$15 USD / hour
Flag of PHILIPPINES
quezon city, philippines
$15 USD / hour
It's currently 8:14 AM here
Joined June 25, 2016
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Francis Angelo R.

@Frangelo

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$15 USD / hour
Flag of PHILIPPINES
quezon city, philippines
$15 USD / hour
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Web Analyst & Conversion Rate Optimization

[login to view URL] I'm a Conversion Rate Optimisation Consultant and I can give you: - A CRO Audit Report with the list of experiments to run on your web pages. - Wireframes to get a glimpse of the proposed changes. - Set up A/B Test designs without bothering web developers. These are the tools of the trade. If you already have data, good. The higher, the better! Google Analytics Hotjar Google Tag Manager Google Optimize Other tools used: Google Data Studio Google Ads Lucky Orange Google Search Console Screaming Frog Ahrefs Time: I can work 6 pm onward UTC +8. I'm currently starting my portfolio and case studies. Don't hesitate to contact me!

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Portfolio

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Experience

Web Analytics & Conversion Rate Optimization Specialist

Lupage Digital
Jan 2020 - Present
▪ Providing Conversion Rate Optimization and Landing Page audits. ▪ Creating an experiment list that could increase ROI. ▪ Run A/B tests without heavy web development work. ▪ Helping others make sense of Google Analytics, conversions, user behavior, and landing pages.

Web Analyst

Farheap Solutions
Sep 2019 - Apr 2020 (7 months, 1 day)
 Champion the experimentation, user research, and conversion methodology roadmap.  Run A/B tests, report findings, and iterate tests to improve accuracy.  Use e-commerce Analytics tools to discover trends, validate products, and browsing patterns.  Produce user behavior analysis on product and cart pages to recommend growth opportunities  Create visualized dashboards that provide connections between web engagement and revenue.

SEM & SEO Specialist

Spiralytics, Inc.
Oct 2016 - Oct 2019 (3 years)
 Produced keyword research to understand clients’ products and services.  Applied proper website structure (SEO titles and descriptions, page speed, 301s, 404s, and internal links).  Implemented Google Ads experiments (automated bidding, device bids, location bids, day parting, etc).  Learned all Google Ads techniques such as account structure, keyword match types, negative keywords, etc.  Wrote creative ad copy for high click-through rate and optimize them through A/B testing.

Education

Master of Science in Management

University of Asia and the Pacific, Philippines 2011 - 2013
(2 years)

Bachelor of Arts Degree in Humanities

University of Asia and the Pacific, Philippines 2008 - 2013
(5 years)

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