Yolanda M.

Influencer marketing is my main expertise. I help brands run marketing campaigns with influencers chosen specifically for their brand's needs. When I look for influencers I look at their engagement and conversion rates, content quality, reliability and follower overview. Follower overview - this is to ascertain if an influencer's audience is within the brand's target demographic. I can help you build a database of influencers, run a one-time campaign, manage your influencers and/or help your understand and measure your results. I believe that the most important aspect of any influencer campaign is tracking and measuring the impact. This allows you to generate greater ROI over time as well as better understand how potential customers are interacting with your brand. I have built up a database of reliable, great influencers through my own agency: BrandEase, but I regularly search for external influencers depending on what the brand is looking for.