Joel H.
Tucson, AZ
Expert technical copywriter for software, SaaS, IT, and DevOps
$150.00/hr
I specialize in highly technical and deeply opinionated content designed to inspire developers, engineering leadership, and CTOs to 'commit' to your product.
Whether you're building a SaaS app for technical audiences, onboarding DevOps engineers to your PaaS, or creating new cloud native tools for the future of Kubernetes, GitOps, and IT, I can help.
The CMOs, content marketing leads, and DevRel specialists at these organizations return to my content because I help them:
👉 Build the required trust and authority to inspire readers to do difficult work, like reconfigure their production environment, just to finish a 'get started' guide.
👉 Transform skeptical developers into product champions by solving their day-to-day technical concerns.
👉 Play to the algorithm's demands while captivating developer/engineering readers into learning about novel approaches to big-picture technical and cultural decisions.
👉 Stand out in crowded fields with developer- and engineer-focused content that feels less like a hard sell and more like a helpful friend.
I've worked with technology clients like IBM, Red Hat, Autodesk, and Johnson & Johnson to create developer marketing content, technical tutorials and how-tos, web copy, branding (taglines, mission/vision statements), white papers, eBooks, documentation, and more.
Let's hear from some of these happy clients:
💬 "Joel was an absolute pleasure to work with and I couldn't be happier with the results of our engagement. As a software company building products for software developers, it is critical that we work with people that have a high aptitude for deeply technical topics, and that is exactly what we got from Joel. It's not just technical aptitude and a great understanding of the process and journey around strategic messaging, Joel was incredible with seeking empathy for our target audience, ensuring that our messaging would actually resonate with them, not just sound good to us." — Jeff Martens, CEO, Metrist
💬 "Joel did an amazing job with collaborating on creating the Netdata website. He has a unique skillset of understanding technical products with the ability to translate the value to a wide range of audiences. I'd gladly work with Joel again—he goes out of his way to provide his team support and the materials needed to execute projects. He is really knowledgeable in the tech space with the skills of a great writer, a rare gem. Spend your time doing what you do best and let Joel save you a ton of time by doing what he does best."
Send me a note about your company and the impact you hope to make with some new messaging. If we're a good fit, let's talk!
Work history
Website copy review
Aug 1, 2018
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Apr 10, 2024
Private earnings
Copywriter for AI/ML Startup
Jan 11, 2022
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May 1, 2023
Private earnings
Email Copywriter
Aug 2, 2016
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Jan 20, 2020
"Great job! Thanks for the good work"
Private earnings
I need help defining and structuring the corporate messaging strategy for a startup
Dec 12, 2016
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Nov 5, 2019
"It was great working on this project together, and if I need more work in English I will be back knocking on his door."
Private earnings
Expert Copywriter Needed to Draft Slogan & Review Current Marketing Language
Oct 8, 2018
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Nov 20, 2018
"Top notch. Helped me get to the finish line."
Private earnings
Need an experienced copywriter to produce some email copy
Nov 8, 2016
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Sep 17, 2018
Private earnings
Copywriter needed with sales/marketing expertise for online course
Apr 26, 2018
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May 17, 2018
"Our experience with Joel was wonderful. He was very professional and took the time to really understand what we wanted. The communication about edits went very smoothly as well and…
Private earnings
Private job - Upwork enterprise client
May 11, 2017
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Aug 30, 2017
Private feedback
Private earnings
Writing week
Mar 28, 2017
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Jul 4, 2017
No feedback given
Private earnings
Blog Writer Needed for Payment Processing Industry
Oct 26, 2016
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Jun 24, 2017
Private earnings
Help Complete Positioning Work: Boilerplates, Narrative, Product Messaging
Jan 27, 2022
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Present
Job in progress
Private earnings
B2B SaaS Startup is looking for brand copywriter for product launch campaign
Jan 1, 2022
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Present
Job in progress
Private earnings
Product Marketing Copywriting for B2B tech company
Sep 8, 2021
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Present
Job in progress
Private earnings
Editorial Copy
Jan 30, 2019
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Present
Job in progress
Private earnings
Email Campaigns and App/Website Copywriting
Sep 5, 2017
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Present
Job in progress
Private earnings
Copywriter who can write real estate content
Nov 28, 2016
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Present
Job in progress
Private earnings
Content writing for a subscription based site
Oct 29, 2016
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Present
Job in progress
Private earnings
Copywriter for VPS/Cloud hosting website
Oct 28, 2016
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Present
Job in progress
Private earnings
UX Review and workflow simplification
Oct 14, 2016
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Present
Job in progress
Private earnings
MarCom: Looking for a person to be responsible for all customer communications
Aug 8, 2016
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Present
Job in progress
Private earnings
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Skills
- Newsletter Writing
- Marketing Strategy
- Branding