I am a big believer in planned, content-led, programmable advertising and how it extends beyond just buying ad-space on websites. I’ve seen many botched social campaigns, and worse, branded content with high costs and no results.
I’m always keen to go that little bit further, and look at culture and organisational change - which can often prove to be a hurdle in implementing a successful digital strategy.
I have always been cynical of many so-called ‘brand’ agencies that just seem to think
that a pretty, neatly designed website and some nicely designed documents
constitute a blueprint for success. They don't. If you're looking for a comprehensive, strategic look at your business, with results, then get in touch!