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thunder bay, canada
It's currently 1:35 PM here
Joined March 23, 2018
0 Recommendations
Piper R.
@PiperRasmussen
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thunder bay, canada
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Branding, Web Design, Public Relations, Writing
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Experience
Manager, Digital and Social Media
Dec 2017 - Present
I am responsible for developing and maintaining the public image of my organization. This includes designing brand content, advertisements, print and web marketing materials, designing and editing the company website, maintaining social media presence and arranging public appearances.
Graphic Designer
Jan 2017 - Present
I create visual concepts using computer software to communicate ideas that inspire, inform, or captivate consumers. I develop the overall layout and production design for all advertisements, brochures, marketing materials, website content, and everything in between for the company.
Education
BASc (Humanities and Social Sciences) - Interdisciplinary Studies w/ Psychology Discipline
(1 year)
HBSc - Neuroscience
(Less than a year)
Qualifications
Business Foundations
Lynda.com, a PMI Registered Education Provider
2018
In this course, I learned the foundational concepts underlying all businesses, such as business goals, stakeholders, profits, and various types of businesses. I explored the basics of entrepreneurship, such as determining what your product or service will be, making and delivering your product or service, and funding your business. We also reviewed managing employees and developing customer relationships, as well as the financial and information management aspects of business.
Strategic Thinking
Lynda.com, a PMI Registered Education Provider
2018
This course teaches managers and leaders how to use strategic thinking to guide the direction of their teams and come up with solutions to key business problems. We learned how to carve out time to think about strategy, gather data, learn from the past, create a vision for the future, and implement strategic thinking within your team.
Social Media Marketing for Small Business
Lynda.com, a PMI Registered Education Provider
2018
I learned what it takes to be successful at social media marketing, without a lot of resources or dedicated marketing staff. I learned the key terms and definitions (everything from SEO to hashtags) and how to start finding your customers online. We explored how to make an action plan that outlines your goals, team, and budget, and find time to implement your ideas. We also discussed what content to publish where and the tools you need to measure the success of your efforts.
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