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Michelle Christina L.
Brooklyn, NY
100% Job Success
Top Rated

Women's Fashion Copywriter & E-commerce Product Copy Expert

You offer stylish, unique products designed with your customer in mind. Does EVERY word on your website reflect that? Fact: The market is S-A-T-U-R-A-T-E-D. It’s hectic. It’s noisy. It’s hard to stand out when there are millions of brands competing for attention. The best tool for enticing your customer and making sales is good copy. But what is “good copy”, really? Good copy creates a moment of connection—a chance to convey brand ethos, emotion, and crucial information. It can turn your site into a 24/7 sales machine, so you can focus on big-picture strategy. It can help you stand out from the crowd, making competition irrelevant. Most importantly? It can inspire those coveted “add to cart” clicks. So yes, it’s pretty much magic. It’s also 100% essential. Customers are more mindful of language and communication with brands than ever. When they shop, they want to feel understood and empathized with—not pressured or pitched at. Not surprisingly, more people than ever are also turning to the internet to shop. That means digital copy that reflects your customer’s values and vernacular is the fastest and most potent way to establish that connection. That’s where I come in. My name is Michelle Christina Larsen. I’ve spent eight stylish (and slightly geeky) years honing my skills as one of New York’s leading women’s fashion copywriters. What makes ME the expert? Well, three things: 1. I’ve spent nearly a decade writing digital copy for global fashion brands, including Victoria’s Secret, Intermix, John Varvatos, Tiffany & Co., and Refinery29. I've also worked with countless small businesses and startups. 2. After earning a BFA in Fashion Design from the Fashion Institute of Technology, I am able to bring next-level knowledge of garment details, construction, and trends to every line I write. 3. I live, work, and thrive at the center of the fashion universe: New York City. I always have an up-to-date sense of what’s relevant and fresh. Bottom line? These advantages have allowed me to get an accurate reading on what fashion businesses need in a rapidly developing industry, such as: - Copy that converts across a range of platforms - A consistent brand voice that resonates with the target customer - Effortless positioning as an authority in a specific niche I specialize in delivering all of the above in the form of product descriptions, email marketing campaigns, web/banner/ad copy, and social media captions. Now, the most important question: Are we a good fit? I consider it part of my job to ensure you have all the information you need to hire the best kind of copywriter for your project. Here’s the catch: it’s not always me! I have three simple guidelines for working with brands: 1. To begin a project, I require a target customer profile. I don't believe a brand should hire a copywriter until this information has been established. A strong sense of positioning will help us kickstart the project with clarity. (Note: If you have a target customer but have not developed a brand voice, never fear -- I can help with that.) 2. I'm fashion-focused. My niche encompasses women's clothing, accessories, beauty, and the occasional chic home goods project. I may accept menswear, lifestyle, and wellness projects on a case-by-case basis. 3. I prefer to have a single point of contact. If you're part of a large team, I'll ask for all approved feedback and correspondence to be filtered through one person. Phew! I think that covers it. If you feel inspired to talk shop, send me a message with your project details, and let's get the conversation started! -- If you're still on the fence, you may want to browse some praise I've received from previous clients, below... “Her copy is always witty, brilliant, and fresh and her attitude is happy and zen, despite a high-stress environment. I highly recommend her.” ―Yelena Shuster, Victoria’s Secret “Michelle Christina is a writing machine. She not only has impeccable taste, brilliant style, and compelling copy, she also does it all with an amazing attitude.” ―Connie Wang, Refinery29 "Michelle is a star! Her writing skills are fantastic and she delivered exactly what I was looking for with my brand." ―Carla Dave, Mr. Pitts "Extremely creative. Very fast and professional. Will certainly rehire Michelle in the future." ―Damien Ciosek, Vices “Finding the right creative copywriter was a challenge… until I found Michelle Christina. She knew how to express my personality, creativity and the essence of my business so effortlessly.” ―Carla Silva, Photasia Photography “Michelle Christina is sharp, creative and skilled at writing digital content. She goes the extra mile to see a project through to success.” ―Francine Rabinovich, Denim Therapy Note: testimonials reflect the views of the individuals and not the associated brands.
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