I have 3+ years of experience in web analytics, visualization and tag management, working on large-scale projects with clients like Walmart, Air Canada, Mazda, Kimberly-Clark and HSBC to drive business growth.
Expertise/Projects:
• Data Studio dashboard building, design, data blending, and interpretation based on broader business objectives.
• Custom reports, funnel visualization, cohort analysis, cross-device analysis and A/B segment testing in Google Analytics.
• Retention and revenue reporting, and incrementality testing in Google Analytics.
• Advanced Google Analytics segments (conditions and sequences) and audience list creation (AdWords, DV360 and SA360 remarketing).
• GTM event tracking and custom variables + Google Analytics calculated metrics and dimensions.
• Troubleshooting tag setups (eg. identifying a discrepancy between Adobe and Google Analytics in how revenue is being passed).
• Integrating AdWords, DV 360, SA 360, CM and Search Console to Google Analytics 360.