Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. wikipedia.org

Drop shipping is a supply chain management technique in which the retailer does not keep goods in stock, but instead transfers customer orders and shipment details to either the manufacturer or a wholesaler, who then ships the goods directly to the customer. wikipedia.org

Product marketing is the process of promoting and selling a product to an audience.

Pay per click (PPC) (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. wikipedia.org

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. wikipedia.org

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. wikipedia.org

An SEO audit is an assessment to determine whether or not adjustments need to be made to a site from SEO perspective.

Shopify is an e-commerce platform that allows individuals and businesses to create online stores. The Shopify platform includes a content management system that allows users to manage inventory, edit HTML and CSS code, create coupon and discount codes, and accept online payments online with... wikipedia.org