Somashekar L.

Key Capabilities and Strengths: Developing high impact Digital Marketing and Digital Commerce Strategies for B2B, B2C and eCommerce Companies * Planning and Implementing Digital Marketing Initiatives like * Information Architecture Planning and User Experience Design * Web , Mobile and eCommerce Systems * Search Engine Marketing Initiatives like SEO, Pay Per Click, Display Advertising, Remarketing Campaigns * Social Media Listening, Optimization & Marketing * Web Competitive Intelligence and Benchmarking * Understanding of Advanced Web Analytics and Dashboard Design Processes * Program and Project Management in Waterfall and Agile Methodologies * Driving Innovations Programs with Cross-functional Leadership * Skilled in effectively responding to RFPs and Writing Business Value Driven Proposals for Clients * Exposure to multiple domains like; Retail, Telecom, Insurance * Possess good knowledge of IBM Digital Commerce and CAMS (Cloud, Analytics, Mobility, and Social) Offerings