Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with the goal of highlighting useful information, suggesting conclusions, and supporting decision making. wikipedia.org

Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

A market analysis studies the attractiveness and the dynamics of a special market within a special industry. wikipedia.org

Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. wikipedia.org

Presentation is the practice of showing and explaining the content of a topic to an audience or learner. wikipedia.org

Microsoft Excel is a proprietary commercial spreadsheet application written and distributed by Microsoft for Microsoft Windows and Mac OS X. It features calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications. wikipedia.org

"A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals." wikipedia.org

Microsoft PowerPoint, usually just called PowerPoint, is a non-free commercial presentation program developed by Microsoft. It is part of the Microsoft Office suite, and runs on Microsoft Windows and Apple's Mac OS X operating system. wikipedia.org

Keynote is a presentation software application developed as a part of the iWork productivity suite by Apple Inc. wikipedia.org